Toys & Children's Products

Introduction to Toys in the EU Market

Toys are at the core of every childhood and play a significant role in the mental and physical development of all children. Before these toys may be made available to the children in the EU Market; however, they must comply with the legislation to ensure their safety. EU toy safety standards are the strictest standards in the world, particularly in relation to the chemicals used.

EU Legislation

Until the publication of the Toy Safety Directive 2009/48/EC on June 18, 2009 and the subsequent 2 year transition period, the Toy Safety Directive 88/378/EEC was the reigning legal framework for toy products.

From July 20, 2011 the Toy Safety Directive became fully applicable in the EU as the main legal framework for toy products.


Key Facts

  • Any product to made available in the EU Market (either through e-commerce or brick-and-mortar) must comply with the Toy Safety Directive
  • Non-EU manufacturers wishing to make their products available to EU citizens should appoint an Authorized Representative
  • Manufacturer is defined as:
any natural or legal person who manufactures a cosmetic product or has such a product designed or manufactured, and markets that toy under his name or trademark
  • Products which fail to comply may be subject to public notification (RAPEX), withdrawal requirements, warehousing fees, fines or total destruction of the products.

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